Continuing my fascination with ads this week... I was amazed to see that CSB and NBC have decided not to air the new capaign by the United Church of Christ. Apparently, the idea of inclusiveness was just too much for those networks.

Since Wainaina never seems to have time to drop by and post updates...

There's a great article on BBC online today about all of his work with the Open Knowledge Network mobile phone pilot project. As part of World AIDS Day, they launched their daily HIV tips service and the texting question and answer service.

What will they think of next? To combat the problem of electronic waste, a university in the UK has been experimenting with developing a biodegradable cellphone case. And in order to increase the incentive/motivation of people to compost the cellphone case, they've built in a sunflower seed that sprouts as the cellphone decomposes.

Interesting idea...